The Chilli Mob Cruise is the largest offshore collective celebration in Brazil. Every year the brand takes more than 4,000 people from all corners of Brazil and around the world to enjoy three intense days of music, artistic performances and fashion shows. At Chilli Mob Cruise all the brand news for the year is firsthand.
The music is in Chilli Beans’ DNA and the brand is guaranteed presence at major music festivals such as Rock in Rio, Lollapalooza, Coachella, FYF, among others. Chilli Beans activations are always surprising and marked in general public memories.
Chilli Beans is reference in the eyewear and accessories segments, fitting the faces of people with different styles.
Celebrities, DJs, models, artists, and musicians from Brazil and many countries are seen on their social networks using and tagging pepper products.
Over the years, Brazil's leading fashion labels have already partnered with Chilli Beans, either for signed collections or exclusive conceptual models for fashion weeks, such as SPFW and Fashion Rio.
At all points of contact, the brand always brings campaigns and activations with a lot of personality, causing an immediate identification with the brand's modern and spicy DNA.